This is a cold tone brown shading stick, you get 9g of product and it is a very pigmented contour shade. Because it is so pigmented I prefer tapping it on other than swiping. Here the heart shape actually helps with using the product because I can use sharp edges for nose contouring and the wide for cheeks. This is a really great product to use for a natural contour because you cannot build it up (it will look messy and will be hard to blend).